Controling Customers' buying process on Site
Updated: May 11, 2021
To provide the foundation for a super effective communication, first you need to understand the process of customer decision-making. In these upcoming video, I’ll explain how I put control on the entire customer buying process.
Five Essential Steps in The Customer Buying Process
Let me explain:
There are 5 Essential Steps in the Consumer Buying Process
Step one is is the Problem Recognition. For example, when I begin to suffer from thirst.
Step two is the Information Gathering phase, when I'm searching for the most suitable way of quenching my thirst. What’s my options?
In Step three is when after shortlisting my options, I evaluate the solutions, to make my final decision. What to chose?
In Step four, I take action to solve my problem. I make a purchase.
In Step five, I automatically make my conclusion by rating my experience. This is already the Post-Purchase Phase.
Now, every one of us goes through the same buying process. Sometimes it happens within 20 seconds, sometimes within 20 hours, or even 20 days, depending on the need and the collected information.
How structured data support visitors and Google to go with the buying-in flow on my sites.
The challenge is to catch customers' attention and start controlling the entire buying process by nurturing the engagement with relevant information.
The goal is to win customers into my physiological buying journey organically.
This is “why” putting effort into content creation even before building a website or other channels is important.
For the best result, I prepared a targeted, pre-planned sequence of information delivered to my target customers to foster trust and confidence at the information searching stages of the buying process.
For example, with this video series, my aim is to catch the attention of people, who are seeking to become a digital entrepreneur as soon as today. Visitors, who follow traction shows will more likely convert from the top, to the middle of my communication funnel, where they will gather further information before joining my journey.
Communication Funnel
In the digital world, the funnel illustrates the theoretical customer journey toward the purchase of my service from the top of the funnel to the bottom of the funnel.
In the upcoming videos, I'll show you how I nurture potential clients at their information-gathering phase of the buying process, somewhere in the middle of my communication funnel.